Advanced Administration (ADM301)

Program Overview

This five-day Salesforce training program is for experienced Salesforce administrators who are ready to increase their skills and knowledge about how Salesforce CRM can solve their most pressing business needs. Using real-world scenarios, Advanced Administration covers advanced topics such as managing data, enhancing end-user productivity and expanding Salesforce CRM to help you work more efficiently and get more from Salesforce CRM.


Extending Salesforce – Key Concepts

  • Web services API
  • Web controls
  • Apex programming language overview
  • Visualforce overview

Managing Data

  • Retrieve data
  • Identify and cleanse dirty data
  • Enter clean data
  • Work with storage limits

Increasing User Adoption

  • Measure adoption and motivate users
  • Use Salesforce CRM in meetings
  • Use Salesforce CRM as a sales portal
  • Train end users

Enhancing Productivity

  • Make Salesforce CRM easier to use
  • Use Salesforce CRM everywhere
  • Increase administrator productivity

Implementing Business Processes

  • Implement management mandates with workflow and formulas
  • Create additional applications
  • Extend the reach of Salesforce CRM
  • Enforce repeatable processes
  • Audit processes

Expanding Initial Implementations

  • Enhance your sharing model
  • Work as a team
  • Go global
  • Secure your Salesforce CRM implementation
  • Stay current on Salesforce CRM

Visualforce Pages

  • Introduction to the Visualforce framework
  • Visualforce pages, components, and controllers
  • Incorporate Visualforce pages into Salesforce CRM

Who should attend?

This hands-on Salesforce certification program is designed for advanced Salesforce administrators who have used Salesforce CRM for at least 3 months and/or have completed the ADM201 Administration Essentials program. Although the program covers advanced Salesforce CRM components that require coding at a high level, no coding experience is necessary for the hands-on exercises.



Completion of ADM201 Administration Essentials or equivalent hands-on experience (3 to 6 months) with Salesforce CRM applications.

Delivery Method

Instructor-led classroom training led by a Salesforce Certified Instructor.



Managed Training Services (MTS)